Segmentation of demand, housing market

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Use the demand segments in the housing market for small-scale analysis of locations as well as for the conception and marketing of apartments.
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Method

 

For the demand segments in the housing markets developed by Fahrländer Partner, all households in Germany are classified according to the dimensions «social class» and «lifestyle» at the cities and municipalities level.

Methodological description (in German) Article on the concept (in German)
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Communities Political boundaries
All higher aggregates Political boundaries

Factsheets

1 Rural-traditional (in German) PDF
2 Modern worker (in German) PDF
3 Transitional-alternative (in German) PDF
4 Traditional middle class (in German) PDF
5 Liberal middle class (in German) PDF
6 Established-alternative (in German) PDF
7 Upper middle class (in German) PDF
8 Professional elite (in German) PDF
9 Urban elite (in German) PDF
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